What is Rugged Dad?

The modern world is devoid of men who desire to be manly and do the most basic of manly things, like protect their families and play with their kids. It’s time we change that, one man at a time.

I help men not lose their identities in parenthood and marriage, their careers, or other obligations.

Anyone is welcome to join us here, but my core audience is men age 30-50 who have one or more kids and feel like they haven’t done enough to stay manly or rugged. For most of them, it’s not like it happened on purpose either. Life, responsibilities, distractions, debt, or whatever simply took over.

In addition, I’m also trying to reach the wives who feel this way about their men and the kids who feel this way about their dads.


About Me

“You know those military guys who appear all scruffy with beards and baseball caps?

They look rough and mean, but you know that they’re professionals and the best at what they do. 

Well, that’s me, complete with the fierce red beard.”



Dr. David Powers is an adventurer, philosopher, and pioneer.

Considered a human puzzlemaster, he has a penchant for assembling random bits and bytes into workable solutions.

He is a best-selling author of over 1000 published works in cognitive psychology, experimental education, and other areas. As a decorated veteran of the Marine Corps, the U.S. Army, and a founding member of the U.S. Department of Homeland Security.

He can kill a man with his bare hands, but chooses to only use his powers for good. In his spare time, he is married and the proud father of four free range boys and one princess that he and his wife homeschool.

His mission in life is to find the magical best mug of coffee in the world….

He’s still looking.

Dr. Dave is an expert in getting a family through anything from the most mundane things like 3 kids at one time with ‘number 2’ diapers to making it through hurricanes, forced evacuations, and pandemics.